Welcome to your brand guide and social media toolkit
To reaffirm the Can Do Collective’s commitment to stronger collaboration and most importantly, adopting and championing the Collective Impact approach, we are providing partners with the tools to support how we communicate our stories as we build a world-leading entrepreneurial, innovative and creative society.
To help us pioneer the ‘Scotland Can Do’ ambition, we want to provide partners with access to a suite of creative assets so we can all distinguish our actions by showcasing;
- Collective impact through collaboration
- Collective communication
- Collective intelligence
We are great at letting the outside world know about the fantastic ecosystem that we have. The collective is collaboration and action.
Evelyn McDonald, Scottish EDGE
The collective story that people tell themselves – and the rest of the world – powerfully shapes an ecosystem’s future. It frames what is possible
Kauffman Foundation

Can Do Collective Brand Style Guide
The Brand Essentials

Can Do Coral
- RGB: 229/74/74
- HEX: #e54a4a

Headline font
- We use the contemporary Fjalla One
- Available through Google Fonts

Font for body text
- We use the font Hind
- Available through Google Fonts
Secondary Colours

Blueberry
- RGB: 31/19/51
- HEX: #1f1333

Fresh Mint
- RGB: 58/195/174
- HEX: #3ac3ae

Warm Gray
- RGB: 247/240/233
- HEX: #f7f0e9
Brand Assets

Primary Logo
A simple word mark but allowing it to be more legible at small sizes and more flexible in its alignment.

Stacked Brand
A simple set of style blocks to frame imagery and provide visual interest.

Secondary Logo
This version create a flexible logo system that can be rotated and used in different locations for visual impact.
Scotland Can Do


Social Media Toolkit
Use the Social Media Toolkit, designed to show you what style to use, what content to post and a ‘how to’ guide on using the specially designed templates for InDesign and Canva.
And get started now!
Ready-to-use Can Do Collective social media templates

LinkedIn Posts
Black Background
Image Template
Image/Text Template
Quote Template
Text Template
Coral Background
Image Template
Image/Text Template
Quote Template
Text Template
Visual Style Blocks
Coral Bottom Left
White Bottom Left
Coral Top Right
White Top Right
White Full Image

Twitter Posts
Black Background
Image/Text Template
Quote Template
Text Template #1
Text Template #2
Coral Background
Image/Text Template
Quote Template
Text Template #1
Text Template #2
Visual Style Blocks

Instagram Posts
Black Background
Image Template
Quote Template
Text Template
Coral Background
Image Template
Quote Template
Text Template
Visual Style Blocks

Facebook Posts
Black Background
Image Template
Image/Text Template
Quote Template
Text Template
Coral Background
Image Template
Image/Text Template
Quote Template
Text Template
Visual Style Blocks
Coral Bottom Left
White Bottom Left
Coral Top Right
White Top Right
White Full Image

Instagram Stories
Black Background
Image Template
Quote Template
Text Template #1
Text Template #2
Coral Background
Image Template
Quote Template
Text Template #1
Text Template #2
Visual Style Blocks
Branded Templates
Ready to use co-branded ‘Scotland Can Do’ templates

LinkedIn Posts

Twitter Posts

Instagram Posts

Facebook Posts
Adobe Software
Can Do Collective Team
Get in touch with daniel@cando.scot to discuss access to brand guidelines and artwork files.
For ideas around using the brand to support your organisation’s campaigns and activity, please get in touch with our team at info@candocollective.com

Rebecca Donald
Programme Executive

Rachel Wallace
Producer

Daniel MacIntyre
Digital Marketing Support
The Collective is a powerful economic and societal asset as we build back in the months ahead